"On one hand, you have a $150 billion industry, according to Newzoo's predictions for 2019, which is catering to the largest and most influential generation in the world," says Kusin. Kusin has been around the gaming biz his whole life: His father, Gary Kusin, founded the company that became GameStop, and Ben earlier in his career worked at EA and Vivendi Universal Games. “We don’t have the 360 environment that traditional sports do.”. [Note: Pewdiepie's most recent controversy had not occurred yet at the time this interview was conducted]. And ESPN.
"And on the other hand, there's no TV network to support it. And he specifies an additional key element to the endeavor: two live studios, one in New York and one in Los Angeles. The network will “elevate and promote a culture traditionally overlooked by broadcast media,” Kusin said in a release. VENN announced that it has closed a $17M seed funding round co-led by, . It's shocking, considering the entire movie industry and music industry all rolled up is barely as big as gaming. "You can see who's trending on Twitch and what their numbers are. Ben Kusin (left) and Ariel Horn (right) [Photo: courtesy of VENN] “I’ve spent a really long time observing the way that gamers identify with the video games that they love. VENN’s launch lineup on Wednesday includes five of their self-produced shows, including Guest House, which looks to bring in some of the “biggest names in gaming” to customize their own two-hour show.
Having a product in VENN that could deliver something easy, and comforting to digest was a must for him. And Cheddar. Pictured: Ben Kusin (left) and Ariel Horn (right), Co-CEOs of VENN Network. VENN has/will have live studios in New York and Los Angeles, maintaining a digital presence on streaming platforms, social networks, video on demand, and 24/7 linear content. Envy, which houses professional teams such as the Dallas Fuel of the Overwatch League and Dallas Empire of the Call of Duty League, along with other pro teams and content creators, saw value in VENN’s production. Horn implies that VENN may ultimately come in multiple different formats, including live viewing opportunities or pre-packaged ones, with the goal of 50 hours a week or more of original programming. Gaming has a long list of places where audiences can go to watch different types of content, and while each platform and publisher has its own space with its own goals, Kusin and Horn want to unify it all. There are challenges involved, Kusin said. So there's more insight and data that we can draw from this world than the previous generation [could]. Credit: VENN Network. After working for EA on games such as Ultima Online (under Origin at the time), Sim City, and the Medal of Honor franchise, Kusin eventually moved to Vivendi ahead of its merger with Activision -- which led to the creation of Activision Blizzard. Content wasn’t the only area VENN seeks variety. Ariel Horn and Ben Kusin are doing the opposite. Launching in 2020, VENN is a new post cable network designed to “unite a fragmented media marketplace” and is aimed at “core gaming, esports, and entertainment audiences,” per the announcement.
Blizzard Entertainment Co-Founder Mike Morhaime; Marc Merrill, co-founder of Riot Games; Kevin Lin, co-founder of Twitch; and Amy Morhaime, Blizzard’s former head of global esports, have all invested in a new streaming network called VENN. Kusin and Horn say they came to a similar revelation about esports production at around the same time, which led them through a series of connections at Riot and Blizzard to work with one another creating VENN. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. "You've got this entire industry -- even Ninja, even Tfue -- who are broadcasting from their bedrooms, and they're garnering massive viewership audiences.
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