I've worked with a lot of brands uh in the world over 150 different brands in e-commerce and their data so I'm coming from a lot of experience here and this continues to come up like 99% of the time. The companies and people listed on this page at one time used the above address in association with their company. That's right is eliminate chargebacks. A false claim in other words the bank knows this is a two-factor authentication transaction therefore if the customer calls the bank with no knowledge of the transaction the bank has a fiduciary responsibility not to allow the customer to file a false claim nor can the bank so the bank will most likely suggest that the customer call your company and ask for a full refund. Whether you are using the solution that we developed at limelight or you have your own homegrown bi solution stay curious and continue to fight the good fight my goal and Limelight's goal is to equip our clients with the best features integrations and revenue maximization tools and of course analytics to not only stay on top of the industry but to help you succeed that's why we continue to work hard to build a flexible and reliable CRM solution so you have all of the information you need to make the right decisions for your business. Customer service details can usually be found either in an order confirmation email, on the product itself, or on the website from which the product was ordered. So if you comply with rosca if you don't have deceptive advertising like fake testimonials and of course if you keep consumer complaints low it's very likely you'll never hear from the FTC. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. Since content is king make sure it's compliant, avoid common mistakes by ensuring everything you're showing and saying can be substantiated. What's important to discuss is I jumped into internet sales of health and beauty products. Number one is page speed I'm going to read this stat one second increase in load speed is a two percent up the lift in conversions so what that means is for every second your website loads quicker or landing page blows quicker you'll see a - it's actually we've tested this two to seven percent up lifting conversion which is crazy really really quick way of upping your conversions how do you do it head to GT metrics common input your landing page URL it's going to spit out how quickly your page loads and then going to break down how you can increase those speeds it's that simple. *Fulfillment.com provides order fulfillment services for hundreds of premier online businesses. That's a lot of boxes, especially considering that a box can cost up to five dollars per unit, with that whole order you're paying about $5,000 just for your packaging. The next thing you have to think about is the time so it takes a little bit more time to print on a box especially when that's a custom printed item for you and that means they have to make a new dye line and ship it to you so that's always gonna take a bit longer than a typical brown box and last but not least you've got to think about the quantities of the packaging that you're ordering. Why is this important? LAKELAND, FL 33801. We use Amazon FBA and Walmart. Do you know any affiliates who can mail for me? If they're interested at all they're in it to make a buck and that's all. What's 33802-2002? Step one: create a culture of trust. We've also learned some really cool stuff since then but this book is awesome. Preferably it's multimedia, multi step, don't assume just because they ask for something that they really wanted it or that they have time to read it or that they understand what it is you've given them or that they're taking action which brings us to the next step the conversion, the close , decline at the cash rookie sales people think this is the end goal. It's much more fun as a lawyer to help companies avoid all that in the first place and it's really easy to do. Look at our example this is our old website. But another thing you can do is Google browser shots use that tool it's a really good tool you again like GT metrics put in your landing page URL and it's gonna spit out how your landing page looks across all these different browsers we've had clients come to us especially target the older generation and who still use the dreaded Internet Explorer and stuff like that and their buttons call to actions forms everything are missing from those browsers so always double-check number for positioning making sure your value proposition is very very strong 84% of your visitors won't scroll further unless you're above the fold proposition is strong. Okay let's switch from a garden hose to a fire hose let's turn up the traffic thinking that it will fill up the bucket faster then your bucket can leak okay and you just get more sales that'll solve it I'll just get more traffic well the problem is that's not how it works it's the opposite that occurs okay just like in the real world when you have a hole in something or erosion happens things like that right the more force more pressure the more water you put into the bucket the holes just get bigger the more traffic you get to your store the bigger the leaks get and the more money you ultimately lose whereas with revenue optimization you actually will stop those leaks you fix those leaks so that your bucket now they're never gonna be a perfect bucket but the idea is to patch it as much as much as possible and seal it up so that you keep more sales and lose less right so if you focus we're on revenue optimization well that stops the leak so you focus on patching those leaks so more sales say in the bucket right beat that dead horse enough right okay now the magic of doing this is without spending any more money on traffic than you already do your and your ads burn stays the same but you will make exponentially more money simply by focusing on revenue optimization and patching the leaks that means more money from the exact same traffic you're already paying for okay no increase in ad spend now most of our clients honestly they double or triple their revenue within 90 days of switching their focus from this tunnel vision or this I got to get more traffic focus to just revenue optimization so double or triple their revenue within 90 days from just switching into the focus making the one thing they focus on revenue optimization and that's all without massively scaling their ad spend. Give him a round of applause as well he's been called the man behind the brand's the chief brand accelerator and the six billion dollar man . Now the last point is that as a brand when you send out a custom packaged item you're actually making your brand seem more upscale. That that was very very hard to find all I wanted was a fulfillment center that could ship the right product to the right address at the right time at the right price should be easy right it wasn't I couldn't buy what I needed so I built it fulfillment com not just for me but for thousands of other businesses just like yours hey we can't help you if we don't talk to you so we're not going to take too much your time just a short call to gather some information so that we can delight you that's right its fulfillment dot coms goal to delight all of our clients. Integration with major shopping carts such as Shopify, 3dcart, Big Commerce, Magento, Woo Commerce, Volusion, Amazon, Ebay, Walmart Market Place. Simply open the mobile app and you can communicate in real-time from anywhere in the world. lead up marketing you probably see it every single day of your life is content built right into news articles and pages on major news sites that's meant to look and feel like it's part of the actual news site when I'll have to ally it's actually an advertisement. I never thought that I would get on a helicopter or ever shoot a gun from a helicopter, so I survived it was amazing yeah I'm like ready for another round. 1. Brand equity is the value of your brand in the mind of the consumer and that is a folks is how you make them feel about your brand. You hit the submit button and within literally thirty seconds you're gonna get a lot of really good information as to how you can get your site to be faster in the eyes of Google. Google analytics I mean I know many of you probably use it, some of you may hate it, some of you may love it but it is one of the best free tools out there. There was a hand off during the onboarding I met my account rep and now things are running extremely smoothly I just launched a new product last week and I sold I had a couple hundred orders come off a little in a few hours I knew that I didn't have to do anything Fulfillment.com had the product and they had everything mapped and ready to go and most of them are arriving today. Now I was in a pretty intense engineering program so I couldn't be as available as I wanted to be so one spring break I spent the time basically building a software that would help people get in and edit their website themselves now this is back at like 2001 2002 so there was no WordPress there was no anything and so I built what at least I consider based on what I saw was the first drag and drop visual page builder so all the stuff that you see right now. Will test my offer? Fully leased to Amazon.com. All orders are shipped from our US-Based warehouse in Florida. Customer service details can usually be found either in an order confirmation email, on the product itself, or on the website from which the product was ordered. Think of it this way just as you're an expert at what you do, at Fulfillment.com we're experts at worldwide logistics that's right worldwide. We write and deliver emails every single day of the week and I've got three tips for you they're gonna make all of your emails better. Jeff Bezos certainly doesn't run Amazon without having a good grasp of where the financials are. Mr. Ulman is the go-to man to skyrocket business growth and shatter yearly projections his astonishing achievements include launching the Adam Levine and Nicki Minaj brands for Sears Holdings earning over 200 million in annual sales as president of fast fashions he propelled retail sales from 80 million to 800 million as CEO of mesh he developed a Jennifer Lopez and Marc Anthony collections for 1,100 Kohl's stores the largest celebrity brand deal in history worth 3.5 billion and as president of booboo international he drove yearly revenue from 100 million to four hundred million dollars. To open your PO Box online: Step 1: Search for Post Office locations near you by using the search bar under "Find a PO Box Near You." Step 2: Choose a Post Office location and select your desired PO Box size and payment period. Okay it could be a shed like I don't care like it's like a diesel shed and direct-response you can't get a good copywriter, what are those pain points for it? We're very happy with Fulfillment.com and the attention to detail that is company gifts to our company. [Music], [Music] - Jeremy Adams here co-founder of Unicorn Innovations and co-founder of Unicorn IQ which is the hat I'm wearing. what is your unfair competitive advantage? Email's a big one, address, phone number you know exact name we need something to make sure we tell the whole story of the data and many of these don't don't tie it together and they don't work together. On a daily basis I'm either writing for my blog or thinking of new product ideas that use duty war military fatigues that allow me to give back to the veteran community and creative and sustainable ways. What you want is something a little bit more special, something that says a little bit more to your customer. Hey, you have put all this money into copywriting and put all this money into or you know Ries time and energy into copywriting or whatever it might be and building out this funnel. That affiliate Commission is in split up between pay certify and you so not only are we adding value on the front end by giving your consumers a discount we're also giving them incentives to come back to your store and continue to spend money and you make a piece of that spend that the consumer does you also make a piece of that funding affiliate commissions. We're happy with the service 100%! Mar 08, 2022 10:27 am EST Featured review Trying to get return authorization number for return of kinetic pro watch for refund but not getting anybody to help me shipped from fulfillment center po box 32017 lakeland fl 33802 ADVERTISIMENT More Helpful? What's the sale like, the actual closing process, the transaction, the handing over of money? So hey buy the bundle you want to buy this product but why don't you just buy this bundle instead and save 10% or whatever you can do to incentivize them to push them down but next break it down a little bit further by your product description and features and you know maybe a little bit more about your guarantee and anything you can do and then have your reviews break down further on the page then on mobile one thing that people don't pay attention to is they have a mobile responsive site so they just think they're good. [Music] Thank you, [Music] Welcome to FDCs ecom education blog. That's what the fulfillment that I'm talking about is defined as. When I was eight years old my dad introduced me to one of those super old computers with the green words on the screen and I just fell in love so while everybody was playing at playing sports and stuff I was hacking away at a computer and that's who I've been and you haven't been able to pull me off of it since. They're there to produce. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. What do you do to ensure that they're thrilled, they're delighted, they're overwhelmed in a great way? If you had this on your website it's very likely that you will never face a class action or if you do you'll quickly be able to get the case kicked in favor of a single person arbitration. Some of the apps like Shopify what you may be using are yes tracking certain things automatically but there are other softwares out there that are not tracking the fields that you need ultimately to answer your business questions the technology is just not set up properly. [Music], [Music] What I'd like to share with you today, what fulfillment dot com asked me to come and share with you today are two revolutionary things that can change your business instantaneously and put more money in your bottom line and that's what I want to do with you I want to make you more money so we have a rebate program that we're gonna facilitate with you and we also have an issuing platform that you can take advantage of okay now I'm gonna go ahead and explain these through my stick figure drawings and hopefully you can follow along if not just watch this video again and again and again and just get my face and plant it into your brain. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. You're impressing people with the thought and the time that you've put into their experience and that's always gonna be beneficial and look good when it comes to your brand. So what microphone is am I going to introduce and then what works you scale as in widen and what doesn't work you suppress it's simple it is simple you follow this process you get extraordinary results. The main reason or problem that we made the move to Fulfillment.com was that we were growing at such an exponential rate our current fulfillment house was unable to keep up with the order magnitude we were bringing in and we were able to work with Fulfillment.com in such a way that now we are not having an eclipse which is term issues in our previous set up it was really just shifts the product and wait for it to arrive. 51 W Center #225, Orem UT 84057,USA . It's a pretty straightforward calculation but can be criticized for simplicity. If you consider yourself intermediate, you got going, you have some traction, you feel like you're getting the hang of things but you know you can go further. So first things first let's talk about what custom packaging actually is so, ordinarily a box will arrive at your doorstep it'll look something like what, that's a regular brown box. Hopefully you've learned a little bit more about custom packaging, what it is, what to think about when you're ordering it, what different types there are and ultimately how it can help your business. This is one of the many ways that Fulfillment.com is empowering smart ecommerce businesses with the most efficient network of fulfillment centers across the U.S. all managed by our proprietary real-time cloud-based order management system and when you're ready to expand into new markets it's simple with Fulfillment.com. Okay this is where all the really important stuff happens in a business it's outside of that tunnel vision so revenue optimization is a systematic process for optimizing the entire customer journey. My name is David Sharpe, Founder and CEO of Companions for Heroes. First you're selling it when you make the emotional connection and they're on your website or they're interacting with a brand the first time and they make a purchase then the product gets shipped out by now they've had a fight with their spouse it's raining outside and the other shitty day at work and your product arrives and it needs to sell itself one more time it needs to look unique it leads to look appealing so you can rekindle that emotion so that's packaging emotions they matter emotions make decision nobody needs some other products so we're buying because of the feeling your products creates have a Coke and a smile or Apple think difference which was a play on IB ends think so or Amazon the world's most consumer centric Brent these are all emotional statements that you can connect with so as you heard me say in the video it says here to your customer will always remember how you make them feel I'll take that a little further and say they may remember what you say they may even remember what you do they will never forget how you make them feel okay master to touch so this is about brand consistency strong and powerful brand maintain consistency throughout so for physical its logo its signage letterhead and business cards products shop concept events and experiences and all of these attributes says something about you and about your brand so I brought our celebrity lifestyle brands business card and this is what our car does so not so unique not so special however it sets us apart it says something about us and our business you need to of course maintain brand consistency also in the digital space your website ecommerce apps social media and even the smaller things like the email signature I just mentioned our company celebrity lifestyle brands and here you see how we sign off and the reality is consistency in brands should permeate everything that you do and it includes you it includes your brand ambassadors it it includes every single consumer touchpoints alright innovates communicates so you've all heard if you build it they will come but I've added really because the reality is in this cluttered marketplace if you build it and you don't tell them about it nobody will come not one single soul they don't care there's too much information so and in this group you're all sophisticated so you know you need to deploy all of these resources video viral campaigns consumer engagements social media blogs editorial paid and targeted ad campaigns Facebook everything you can think of guerilla marketing all of the above way back when before we had all these social media I launched my first business back in the mid eighties and it was Scandinavia's first home delivery of pizza so it didn't exist until I launched my business and I thought I had corner tomorrow kids when I got the write up on the cover of the business section of the weekend paper and the phone started ringing as soon as people picked up their for their papers by early morning even though we didn't open little tooth until 3:00 by early morning my phone system had broken down and later in the afternoon one of the pizza trucks broke down we ended up delivering soggy cold pizzas three to four hours after people called for him it was a disastrous way to launch a business and if it wasn't for the fact that the idea was so good we would have been out of business before we ever started so you only get one shot at making a first impression you might as well make it a good one this was a terrible launch on to a couple of really powerful launches this thing is amazing so this is referred to as the hangman hangman ad and this is how the Tommy Hilfiger brand actually launched this is a billboard from New York Times Square and as you can see it says the four great American designers from n R and then you have the R and L and everyone knows Ralph Lauren the next one you may not know that's Perry Ellis Calvin Klein and then no one knew what the T&H was so that's how the Tommy Hilfiger brand launched and it got instant credibility by approximation the neighborhood of those other leading designers led to an affirmation of the brand now it pissed them all off but they got over it and the Tommy Hilfiger brand is today a brand that enjoys seven and a half billion dollars in annual sales another great launch was the launch of Daymond John's FUBU so as Damon said in his book the power of broke they had no money so they had to be really creative when it came to promoting the brand back in Hollis Queens where they are originally from there are metal gates in front of all of the stores the FUBU guys offered to clean and paint all the gates in return for putting their logo on the gates a lot of the store opener owners agreed and at nights this start of brand FUBU would have his logo on every single storefront all over Queens but that wasn't the launch Damon then spoke to his friend LL Cool J. LL Cool J became a brand ambassador and then they did two things they went to a trade show called magic and they had six salespeople and they told every single one of those guys to call every single one of their buyers and invite them all to come to the booth at nine o'clock in the morning on the first day of the show and every single one of those salespeople said can't do that they won't work but of course they did and fear is a phenomenal motivator so every other buyer that hadn't gotten the call came in to the trade show and so this one booth completely mobbed and surrounded by buyers and they were all petrified of losing out and that was part of the launch the second part of the launch was the gap commercial yes gap commercial a 30 million dollar gap commercial and gap reached out to the FUBU spokesman LL Cool J had asked if he would appear in a commercial forum they did not had a headwear on the time and ll asked could he bring his own hats so I'm gonna play that commercial for you I want you to look out for LLS hats and I think you will be able to see F beyond the hats and then I want you to listen to the lyrics because foo BER is an acronym and it stands for for us by us so listen for for us buyers on the low in the middle of a 30 million dollar gap commercial yes so as it says the price goes to innovative I will take it one step further innovate or die a 30 million dollar FUBU commercial launched a brand even though sponsored by the Gap okay step 6 cover your assets this is important because as you start building your business and building your brand you don't want it to be all for naught so there are trademarks you used ads for brands logos slogans etc copyrights for all the creative work books lyrics and then patents for innovations processes this is what can happen if you run afoul of it so Jennifer decided that she wanted to launch a fragrance with Cody a million dollar multi-million dollar company in the space and they wanted to call it glow it was glow by j.lo and they were so set on it that even when they found out there's a company out there called glow industries they went ahead anyway well glow industry file filed the suits they blocked the launch of Jennifer and Cody's fragrance they held him up tied him up for over a year and glow industries a tiny company had their biggest payday when they collected millions of dollars before Jennifer and Cody were able to launch don't let that happen to you ok we're at step 7 pedal to the metal so we talked about brand equity quick reminder it's the intangible asset that gives a branding for mental value in the mind of the consumer and it's of course created through implementing the branding process now here's a quiz so why show hence it says which comes with a premium price thanks to brand equity the wants to think hits the green box show hands I see no hand soap here in delights the grey box show ends I got half ahem purple box no okay how about the turquoise box okay I'm getting a lot of hints that's right so Tiffany the high-end jewelry company has in essence made their turquoise color cinnamons with their brand so it's a powerful message known by by discerning consumers everywhere so strong brand equity this is why we love it that is a profit faucet do we all want a profit faucet of course we do we get it through strong brands so what does a strong brand and brand equity allow you premium pricing increase cash flow it lowers customer acquisition costs and the asset can be sold or licensed so that's what's so powerful about brands I have the utmost or respect for anyone that builds a business anyone that is in business is wonderful but if you have no brand and if you have nothing else as we talked about you're forced to compete on price not only that you have to reinvent your business over and over and over again and you're just as strong as your last transaction with a brand not only do you get to benefit from the business you build a today you are creating an assets fad fashions - remember I said I ran fat farm and baby fat the company was sold no I take that back the company wasn't sold the IP the intellectual property only was sold for a hundred and forty million dollars to a company called Kel woods and Kel wood had to put a hundred and forty millions on their books as an assets under goodwill that's the power of building a brand that's what Russell Simmons did I am NOT working closely with Bethenny Frankel one of the original housewives from Housewives of New York she has created a brand called skinny girl skinny cocktail Skinnygirl margarita maybe some of you heard of it she gave birth to that brand while on the TV show and a couple of years later only a couple of years later she sold the alcoholic beverage rights only again just the IP there was no company she just sold the alcoholic beverage rights to Bheem Centauri for a hundred million dollars that's the power of brand and brand equity now the brand equity can be enhanced how step one with celebrity endorsements target the right celebrity influencer structured optimal deal leverage their fan base every celebrity worth their salt has now a massive social media following top right that's Gigi Hadid Gigi Hadid has around 45 million followers on the Instagram alone she did a partnership with Tommy Hilfiger they created the Tommy Gigi collection we heard earlier Tommy Hilfiger was mentioned that's one of the format's Tintin for most influential men's collections or men's designers was never asked relevant with women went out and did the deal with Gigi and overnights they had instant credibility they blew the business up now this may sound complicated but we are here to help have no affair so celebrity lifestyle brands our company we have a booth outside if anyone is interested in working with celebrities please see Greg Ryder my partner or myself outside and we can help you with that and it does a lot hey what are other ways you can put this brand equity on steroids and blow up your business with licensing two ways well if you are one of those guys that I would forced to compete in price get yourself a license you can license a strong brand name and all of a sudden as you could see you can charge a lot more for your products or your service if you have built a brand or if you have a brand well sign licenses these are brand extension you grant another company the rights to manufacture their product but on your own brand name and they pay you a royalty of fee so there are product licenses their territory licenses this is what you can do if you sell apparel you can add other items add fragrance bags shoes for instance when I took over fat farm and baby fats the company was actually losing a couple of million dollars a year I changed the operating model to 100% licensed and overnight. 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