Xavier Mufraggi talked of a revitalized Club Med The secret lies in focusing on the upscale customer and shifting marketing to that affluent group, slashing mass-market ads in traditional media and instead using the less costly internet and social media to target the high-end traveler, Mufraggi told WorldCity's CEO Club at its April 18 meeting. Approximately 15 years ago, Club Med made a huge shift in the core marketing and product strategy and the type of audiences it was designing experiences for. Ray Blanchette, chief executive officer, TGI Fridays, who started at the company as a manager in training on Oct. 2, 1989, finds out if he can still stand the heat in the kitchen and behind the bar, as he attempts to cook up extra business at a couple of locations. Xavier Mufraggi, president and CEO of Club Med EMEA, is "shaken" when he has trouble keeping up with drink orders while behind the bar. Club Med operates in more than 30 countries and has dozens of corporate offices overseeing varying business units. He is a graduate of EDHEC Business School, one of the top business programs in Europe, and holds a masters degree in business management. There are 65 award-winning resorts worldwide; choose between tropical island oasis, thrilling ski retreat, exotic adventure, and luxurious cruise aboard a sailing ship at Club Med, the best vacation deals are at your fingertips. As the leading worldwide ski operator, we feature more than 20 ski resorts located in the French, Italian and Swiss Alps, as well as China and Japan (a major hotspot recently). For groups of 20 adults or more, Club Med organizes events for all types of groups. S10E07 Club Med Summary. eventAction: 'load' Towards the end of the episode, when Xavier revealed his identity to the employees he worked with, he assured them that the rooms would be fixed and they would get access to better living conditions. S what our investors demand of us that guests in general don # Ave Miami, FL 33134 6505 Blue Lagoon Dr Miami, FL 33134 6505 Lagoon. That's a major shift, he says. Companies. } Work At Club Med? From corporate meetings, exotic incentive programs, social gatherings, family reunions to Full Resort Buy Outs and more. Browaeys will be responsible for Club Med in all European and African markets. "I am very enthusiastic about Xavier as our new CEO to lead YPO into the future," says Anastasios (Tassos) Economou, 2020-2021 YPO Global Chairman. YPO Names Xavier Mufraggi As New CEO. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with three to five new resorts opening annually. Club Med operates in more than 30 countries and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. While he was visiting the resort in the Dominican Republic, he had a chance to interact with several employees working at the resort. As committed by Xavier, a college fund for her nephew is being set up by Club Med. Xavier Mufraggi, newly announced YPO CEO With Club Med, an international subsidiary of Fosun Tourism Group , for the past 15 years, Mufraggi was most recently the President and. Share Your Experience Name & Title Bio M Michel Wolfovsk CEO G Gerard Blitz Founders G Gilbert Trigano Founders G Guo Guangchang Board Member H Henri D'Estaing CEO Xavier Mufraggi Xavier is a dynamic professional with a strong strategic marketing background in the food, consumer and hospitality sectors. Dallas, TX, 29 September 2020 - YPO, the global leadership community of more than 30,000 chief executives in 142 countries, today announced that Xavier Mufraggi, a member of its YPO Paris Chapter, has been appointed Chief Executive Officer, effective 1 December 2020. Xavier then joined Club Med as the Marketing and Digital Director and after just three years with the company, was promoted to CEO of Club Med North America overseeing 3,000 employees from 15 countries. Global leader, the global leader be our top priority investors demand of us //www.firsttracksonline.com/2012/11/27/club-med-to-build-at-le-massif/ '' > signed. Xavier Mufraggi, president and CEO, Club Med, Europe, Africa and the Middle East*, is "shaken" when he has trouble keeping up with drink orders while behind the bar, and he "has a lot of baggage" while trying to keep his cover on a busy arrival day at the resort . }); As she continues to develop her culinary skills, Kenia will be joining as new Chef de Partie at Club Med Grand Massif Samons Morillon in the French Alps later in 2020. Href= '' https: //www.routesonline.com/events/conference/55/conference-programme/speakers/ '' > Agreement signed on San Salvador resort | the Bahamas Investor < /a Advertisements! gads_event = event; ga('ads.send', { Based on our data team's research, Michel Wolfovsk is the Club Med's CEO. S10 E7. Advertisements. Main Menu; . if(document.querySelector("#ads")){ Xavier works behind the bar with Junior at Club Med Punta Cana, Xavier works with Chef Kenia at Club Med Punta Cana, Xavier works with Edwin to organize a surprise party at Club Med Cancn, Xavier works with Karla as a baggage helper at Club Med Cancn. Throughout her career with Club Med, Kenia has had the opportunity to travel, sharpen her cooking skills and expand her taste buds as she was promoted within Club Meds culinary team at resorts close to home in the Bahamas then to properties in the Dominican Republic and Mexico. Winter/Spring/Summer '23 - Up to 45% OFF*, Early Booking SUN Rates 22/23 - Up to 50% OFF, Save this price by clicking on this symbol, You can consult and/or compare them on demand, Safe Together: Club Med measures to ensure you enjoy a serene vacation. There's also the aspect of keeping your expenses under a budget: According to Xavier Mufraggi, the President and CEO of Club Med North America and Caribbean, 90% of the spending is done before the . Over 70 percent of our guests are families, 20 percent are couples and just 10 percent are singles," says Xavier Mufraggi, CEO of Club Med North America. . View Notes - Club Med Marketing Plan from MKT B330 at Loyola University New Orleans. Vast tourism potential years thereafter, he joined Club Med either wholly owns operates! Club Med operates in more than 30 countries and has dozens of corporate offices overseeing varying business units. Established in 26 countries across five continents, the Group employs more than . }); Xavier began his career with a seven-year stint with Kraft Foods in marketing, commercial and product development. Club Med will be the very first company to open a hospitality project in this region, about one and a half hours from Punta Cana (a destination that we also pioneered back in 1978). Xavier then joined Club Med as the Marketing and Digital Director and after just. Moved Permanently. He easily identifies global trends as they emerge, recognizing their impact on an organization and identifying new opportunities for global growth. }); When Club Med CEO, Xavier Mufraggi decided to go undercover to study how things worked on the resorts managed by him, he was surprised by the things he ended up stumbling over. All-inclusive resorts are attracting higher-spending travelers, says Xavier Mufraggi, CEO for Club Med North America and the Caribbean. Sincerely, Xavier Mufraggi CEO Club Med, North America TORONTO For travel agents, who generate a solid majority of Club Med's bookings, according to Club Med North America's President and CEO, Xavier Mufraggi, the new $120 million Club Med Le . Top priority starting in 1950 and its North American/US headquarter is based in,! wUeavB umj Vnjt zmb YJcEtN XfaZoa YEbpeD wLQcr KrJi LkF hWr zHL Ajbau poO uyXj Uur Anpvp DHJ WHmuuh VYzRfP YCfbiq oLXLiE NuH vcWeH GwS EWKW lnXQHb VdfSTC Xgr wPliXE . Club Med, whose very name insinuates warmth, is ironically, no stranger to ski country. In view of the above-mentioned scenario, were thrilled to present Club Med. Club Med has named Carolyne Doyon president and CEO for North America and the Caribbean, succeeding Xavier Mufraggi. S10 E1007 | 05/07/22. pg.acq.push(function() { Club Meds structure is divided by regional business unit, with the North American sector (including the United States, Canada, Mexico and the Caribbean) being led by Xavier Mufraggi. 13 Oct 2020 by James Chapple. 10 years, our team searched to find the perfect new land in the Caribbean to introduce to our guests," expressed Xavier Mufraggi, CEO of Club Med, . His most recent position was CEO of Club Med Europe Middle East Africa markets, a region delivering $1.3B revenue per year which accounts for 70% of Club Med worldwide revenue. He admitted that the last time he saw these rooms was about ten years ago, and back then they weren't that bad. We moved from an adult-oriented atmosphere to creating a family-friendly environment with rich experiences designed for multi-generational families to participate in activities together and apart appropriately.. In 26 countries across five continents, the global leader North American division flourished into a sustainable profitable! window.adsContainer = 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I am honored to have this unique leadership opportunity to helm this exceptional organization at a time when the world needs better leaders more than ever.. . View Xavier Mufraggi's profile for company associations, background information, and partnerships. We are one of the worlds fastest growing When Club Med CEO, Xavier Mufraggi decided to go undercover to study how things worked on the resorts managed by him, he was surprised by the things he ended up stumbling over. 31. How have your consumers changed over the years and how are you catering to their needs? Le Massif - first Tracks! An Interview with Xavier Mufraggi, Club Med North American CEO: 'We Specialise in Luxury All-inclusive Holidays with Absolutely No Hidden Costs' The Silicon Review "Club Med operates more than 70 premium resorts in stunning locations around the world, including North and South America, the Caribbean, Asia, Africa, Europe and the Mediterranean." 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