social media marketing playbook

With over 20 years of career expertise as a promotional manager, Melanie Miller coaches businesses and individual entrepreneurs, offering proven tools and strategies to gain increased exposure and ultimately amp revenues. For more reading recommendations, check out this roundup of growth hacking books and this list of business biographies. Amazing slides! Read Entrepreneur Magazines Ultimate Guide to Social Media Marketing. As with everything in life, it is best to be guided by rules. While the pandemic is an extreme case, more subtle forces are always making their presence felt. Devise your social media strategy (organic and paid ads) Step 3. Some good social media marketing books for beginners include The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, Social Media Marketing: A Strategic Approach by Melissa Barker, et al, and Entrepreneur Magazines Ultimate Guide to Social Media Marketing by Eric Butow, et al. This guide breaks the art of marketing on social networks down into a series of quick and digestible tips. Ready to Talk with the Experts in B2B Marketing? This book acts as a simplified instruction manual for social media. This human aspect of yearning is incorporated into Nostalgia Marketing - a marketing strategy used to associate the target audience's positive emotions about the previous decades with a product or service to boost sales.". }, Case in point: IG allows large companies to pull back the curtain on their operation and feature their employees in action. -Response times / SLAs What time of day will I respond to customers, and how quickly? This Is an ANA Member Exclusive Access to this item is reserved for ANA members only. An example of which is the social media policy of multinational corporations. }, 500 Social Media Marketing Tips is a quick reference guide for social media strategy. Jab, Jab, Jab, Right Hook insists that the key to social media success is not grabbing followers attention, but rather giving followers your attention. Here are some awesome restaurant social media post examples (each with a specific tip about why it works) to inspire you as you get started. No Account? The social media marketing playbook is for individuals and brands who want to leverage social media as a way to boost their reach and build an online community. This handy series breaks the world of social marketing down into easy-to-follow steps and exercises. You can modify the color of the graphics, background, or anything else as per your needs and requirements. When you download this product, the downloaded ZIP will contain this product in both standard and widescreen format. ", { By posting content on a consistent schedule, you can tell your story and encourage conversations in the community. More and more businesses in the ag industry are finding that YouTubethe second-largest search engine in the world behind Googleis an invaluable tool. Slide 19: This slide represents tactics to create account-based marketing emails. AGCO also posts photos of new products at industry events, including the World Ag Expo. A slick three-minute promotional video establishes the brand as a global leader in outdoor environment solutions with over 100 years of history yet with an eye toward new technologies and sustainable practices. The layout is easy to scan, and the pages include graphs, figures, bulleted lists, and statistics. Playbook Marketing Solutions offers full-service social media management services. How do internal teams and agency employees break down their contributions to joint projects? The brand messaging playbook works great for personal brands, service-based businesses, small business owners and one person marketing teams. To solve them, you need a talented coach who can step in quickly, listen to your needs, and help with your business with a game plan that will result in a win! Im actually struggling finding good education because nothing can match the caliber of what your team delivers. If youre in ag, heres your social media playbook for 2020. Slide 51: This is a Financial slide. it also includes LinkedIn, Facebook and Instagram marketing guidelines and tactics. Social Media Strategy Workbook - Plans - Social Media Marketing . Notable Quote: If you want to grow a social presence, you have to take the time and energy to attract the low-hanging fruit: your current customers and other people who know you. However, not all information is equally credible or useful. Paperback (2nd ed.) Upon checking the playbook, people across groups and teams will realize where they fit into the marketing picture, helping them make meaningful contributions. No trends, no gimmicks, no generic or stock photo concepts, and no caption skeletons (you know the onesa basic concept with lots of blanks that make you feel like youre playing Mad Libs). It suits every business vertical because of its adaptable layout, Please let us know your primary area of interest so that we can recommend the right products to you. One of the challenges that marketers face today is having a clear and strategic view of all of their social media platforms. Slide 25: This slide presents Facts about LinkedIn as Number one for Lead Generation. Social media marketing experts create free guide of step-by-step social media basics and recommendations for small businesses in needSeattle, April 12, 2021 (GLOBE NEWSWIRE) -- Small business . Plan your social media marketing campaign. According to eMarketer's Social Commerce 2021 report: Total social commerce sales will rise by 34.8%, to over $36 billion, in 2021. Social Media Marketing 101. Increase positive reviews on social media platforms. Listing your options and breaking down their pros, cons and best practices is a great way to get your marketers ready to create top-quality deliverables on relatively short notice. Automated replies. Seven figure new salaries and benefits packages you will need to finance. Your email list: Include social media buttons in the footer of every marketing email. Here's how it works: You can also use social listening to learn about your potential customers and gauge what they want from you. State Your Company Name and begin. Brief overview. While the strategies for successfully leveraging social media are different from brand to brand, anyone can use the platforms mentioned above to grow their business. Create Content. Well break down what to post and give you the secret formula for creating engaging content your audience will love. P L AY B O O K. INTRODUCTION € 02. Take a look at the full infographic . ($10,000), Pro ($20,000), and Enterprise ($40,000+) that can be customized based on your ROI . Content Calendar for 2 months with captions, Affiliate links set up for promotional strategies, & introduction to influencers to begin launch. Slide 50: This slide provides Clustered Bar chart with two products comparison. Content images are the key to helping your audience know about your brand and overall aesthetics. The list of workshopped and practiced content plays to choose from is the part of this document that is most in tune with its namesake. Show your finance related stuff here. Create a report that monitors your brand and allows you to create actionable insights. This playbook focuses on marketing strategies and tactics used by Zoom. 3. In fact, those in the ag business have been on the social media train for a decade or more. If you don't see it come through, check your spam folder and mark the mail as "not spam. One eye-catching reason is that 84% of C-level and VP-level buyers are influenced by social media when making purchases. Table of Contents: Choosing Your Platforms Keeping An Eye on ROI Managing Your Workload Where to Find Inspiration Social Media+Valuable Content=Success Choosing Your Platforms The purpose of these books is to teach strategies and skills that lead to greater reach and engagement on social media. We set up your business page on the social media platforms that your customers regularly use and drive engagement by publishing content that your customers would like to read and share. Follower him on Twitter at @brennermichael. Slide 10: This slide presents email marketing strategy to leverage the in-house email database. Technology Deployment and Integration. Your email signature: Add social media links to your business' email signature. Entrepreneur Magazines Ultimate Guide to Social Media Marketing aims to cover the full range of the social media landscape. Everyone with a hand in your marketing campaigns can access this document to study the brands messaging and goals. The 7 key steps included are: Step 1. Review your social media marketing capabilities and set goals Step 2. Stock images may not reflect your product accurately. Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results. That same essence should then be internalized long before even stepping 'into the ring'. Facebook lead-gen ads might be the most effective of all. The ones B2B enterprises should focus on are: Under this objective, the Facebook ads you create target your ideal audience and spread the word about your brand. If the rules of engagement are considered collectively as the heart of the playbook, then the Social Media Policy is the brains of the operation. This experiment, combined with his experience building online presences for big brands and celebrities, gives the author the authority and credibility to advise about what kinds of content and strategies produce the best results. You can view it. "validation": "Dieses Feld muss ausgefllt werden" Slide 43: This slide represents search engine optimization guidelines for images. It brings qualified purchasers to you, helps drive conversions while providing brand lift, and continues to deliver value for years. If you see social listening and engagement as a viable channel that you can use to your advantage, then you need a social media playbook to drive you towards the right and consistent direction. } Luncheons, Keynotes, Sales & Marketing Meetings, Chamber of Commerce Events, Retreats, Conferences, Interpersonal & Team Tactics, Women's Ministry Meetings. Consider whether a tactic warrants its own playbook. schedule content Notable Quote: In some instances, social media can have a powerful impact in an industry or on a situation where it seems unlikely to be useful. The number of social commerce users will increase by 12.9% (after increasing by 25.2% in 2020) The overall social commerce industry will see 37.9% growth in the coming year. } By Mark Jamison. Notable Quote: First of all, using social media is one thing, and marketing on social media is another.Indeed, many businesses simply fail at social media marketing, either doing nothing or spinning their wheels with constant busywork.. Social media marketing books are guides that teach entrepreneurs and marketers how to grow businesses and clientele bases by leveraging social channels. Slide 3: This slide highlights title for topics that are to be covered next in the template. Include a clear, concise sales pitch/mission statement in your company description. Todays marketing problems are complex, specialized and urgent. Fully revised and updated for 2023, this workbook not only explains how to market on social media (from Facebook to LinkedIn, YouTube to Pinterest, Twitter to Yelp and back again) but also provides access to free social media marketing tools. Slide 29: This slide shows title for topics that are to be covered next in the template. } Download our free playbook to get started! In-store signage: Put up signage in store with your social . Download Now Inside the Global Marketing Playbook: Develop a global marketing strategy Assemble your global team Prepare for localization Choose technologies wisely Content is nothing without storytelling. Plan for Virality. If you dont see it, check your spam folder and mark the email as not spam.". We help businesses of all sizes scale their social media efforts. Her list of clients reads like a Whos Who of corporate America: AOL, HP, ESPN, Comcast, Freddie Mac, Fannie May, Unisys, Six Flags, Geico, Ford, Chevy, Toyotaand 100+ NFL pro players. ": "Angebot erhalten", Donald Trump and Elon Musk have three things in common: Each is so compelling that friends and foes alike cannot look away; some foes cannot contain their strong visceral reactions; and each man uses the first two effects to his advantage. The Art of Social Media is one of the best social media marketing strategy books. provides you affordable yet value-adding social media management packages that will take social media off your to-do list, allowing you more time to focus on what you do the best. And the best part? There is real value in knowing which techniques and tactics have caused conversions or increased engagement, and with which types of audiences. You can view it, SlideTeam has published a new blog titled "Top 20 Beispiele fr Fondsbltter mit bearbeitbaren Vorlagen". Companies may require a disclaimer for employees using their personal social media accounts. create a step-by-step Social Media Marketing plan. The Social Media Playbook helps Brands keep a consistency in Social Media whether it is their image, their . A complete guide on how to leverage social media for your B2B SaaS. Inspire your team to WIN and keep their passion to exceed their goals. Slide 12: This slide represents Automated Sequences to Send Series of Time and Behavioral Triggered Emails. Notable Quote: Influencer marketing is not about paying someone else to take selfies and put them online. You need a document that helps you prospect, engage, and convert. The key information for this report (aside from the key metrics described above), would be: -Brand Sentiment trend and spike analysis My standards are super high now! 6 minute read By Pierre DeBois March 1, 2022 Digital. We have free resources to help guide you. Show Off What's Behind the Scenes. Social Media Marketing: A Strategic Approach covers the gamut of topics from basic goals and rules of engagement to monitoring and planning. Create a strategy to surround your intended audience with your key message (s) through print, the Web, email, radio, TV, word of mouth, and social media. Without it, plans can slow down or go off track. This playbook also serves as an informative resource for future campaigns. Take lots of images, as these can be used at a later date. 149 terms. Content Expert at teambuilding.com. However, Likeable Social Media also provides a wealth of case studies that give readers concrete examples of companies that exemplify these ideas. The time savings that comes from having the answers at employees fingertips can and does add up. Download Premium Member resource - Social media marketing playbook A checklist defining 20 key governance activities for strategic management of social media marketing communications. Think of the rules of engagement as the heart of the playbook. There are even videos highlighting Toros philanthropic efforts. The following are some of the ideas to remember when putting together your version of a marketing playbook: Getting customer conversions from your marketing efforts isnt really about the marketing, but about the customer. Just true strategy, organization, and formulas to help you create content that WORKS. Many have built out a large number of platforms over the past few years and devote a great deal of energy and resources towards keeping them up and running. The book outlines hundreds of best practices for every major social platform. End of discussion.. You can view it, SlideTeam has published a new blog titled "Top 20 des exemples de fiches de fonds avec des modles modifiables". The book prescribes actions to gain and keep the target audiences attention and encourage higher levels of engagement, and provides a solid general overview of social media marketing. The End of Marketing is a manifesto for modern marketing. Offering social media and marketing coaching, Melanie is also a sought-after public speaker, sharing her savvy with the marketing community around the country. This five step approach allows the sales and marketing team to identify accounts with the highest revenue potential for the business. Think of it as a crash course on everything you need to know about social media basics. Coverage of this session by SAP's Michael Brenner, who blogs at B2B Marketing Insider. Make your recent updates and news sections clickable. "Website": { Those not only include media, alumni and current students, but prospective students and their families in their critical search for colleges and universities. Entrepreneur Magazines Ultimate Guide to Social Media Marketing provides a comprehensive overview of the business side of social media. Because YouTube is indeed a search engine, SEO is worth its weight in gold. Do you want to remove this product from your favourites? Jab, Jab, Jab, Right Hook is one of the top books on social media strategy. Here is an example of how Havaianas could respond to various mentions relating to their brand: Reporting covers the data that you will gather based on what you know about your brand in social media. Your brand can and should have a consistent style and tone, not to mention uniform visual language, including colors, logos and fonts. Not only are B2B businesses discovering the benefits of marketing with Instagram, but agribusinesses is as well. Recently, Facebook has suffered bad press regarding ethics associated with its ads. Slide 30: This slide presents Facebook & Instagram Advertising- Audit the Company Profile. Some of these employees will also take the role of being the voice of the company through engagement in social media, and it is important to set rules for them so that they can be consistent and cautious when using company social accounts. I've been a thriver since 2019 and this new setup is amazing! Save the cost and work with a vetted team to guide and consult your business growth. The guide includes insights into different social media platforms and how you can use them to your benefit. Monitor your digital deliverables performance, and allowing the results to inform your playbook. These PPT Slides are compatible with Google Slides, Want Changes to This PPT Slide? It's the marketers dream. Use this playbook to develop a comprehensive social media marketing plan. The content and composition of your pictures is more important than anything else. Establishing a playbook from early on will protect and establish your companys reputation in social media. Our hand-picked team are trained in the latest Instagram Growth Strategies to automatically optimize your campaigns performance. Antenna is a marketing company that solely works with B2B companies. }, We use cookies to improve your browsing experience. The best social media books are either new releases, or books that focus more on evergreen concepts such as creating valuable content. Some older products that we have may only be in standard format, but they can easily be converted to widescreen. . "validation": "Dieses Feld muss ausgefllt werden", Slide 55: This is an Idea Generation slide to state a new idea or highlight information, specifications etc. As the title suggests, Brendan Kane built a combined social media following of one million users across different platforms in one month. You need a step-by-step guide to navigate social media, You struggle with posting consistently to social media or dont even know what to post, Youre an entrepreneur, solopreneur or small business owner overwhelmed by social media, Youre done with leaving social media on the back burner. create a plan Dont be the last mover in your industry to get active on social media, customers are not going to wait for you. Slide 24: This slide shows title for topics that are to be covered next in the template. Youll need a central document to guide your efforts. 1 - Seek Out Shares We just finished talking about sharing programs, so let's pick up where we left off. Freakishly Effective Social Media for Network Marketing helps readers to streamline social media efforts and decide where to focus their energy. You can view it, SlideTeam has published a new blog titled "Top 10 Logistics Executive Summary Templates with Samples and Examples". The marketing playbook takes its name from sports. Andrew Hutchinson Content and Social Media Manager. The Age of Influence is the ultimate handbook for working with digital trendsetters. A social media playbook is a crucial tool for any organization that plans to be active on social media. 4. Likeable Social Media is a crash course in growing a fanbase on social platforms. Creating a clear roadmap for marketing content creation is only possible when this clarity exists around roles, especially as todays campaigns become more sprawling. The info youre giving your team to work with should be backed up by hard facts taken from previous experience. If youre hesitant to take the time out of other marketing department work to make an official playbook, it pays to think of the little everyday ways this document could keep people on track. Notable Quote: Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.. The book is full of exercises to help account managers practice and plan. BRAND MONITORING REPORT Ag businesses are realizing that every aspect of their farming practice tells a story. The book shows how to leverage social networks to promote a brand and message. To take the Salesforce.com Social Scorecard TEST: http://www.radian6.com/socialscorecard/ Drawing inspiration from Donald Millers Building a Storybrand, Claire Diaz-Ortiz bases her system around five main points, which she calls the SHARE model: story, how, audience, reach, excellence. But branding is only one part of the YouTube strategy. Social Media Platform Playbook. iv. The answer to this is a definite YES. Keep an eye out for a Welcome email from us shortly. Social Media Marketing. Slide 48: This slide displays Icons for Social Media Marketing Guidelines Playbook. Notes such as The views and opinions of (employee) does not necessarily reflect that of (the company) in personal social media accounts is in itself, a part of social media policy that is applied in certain companies such as law firms, media conglomerates and advertising agencies. Britt Seva is an industry-renowned expert business coach for salon owners and hair stylists. Slide 32: This template depicts that Facebook Ads needs three parts to run such as a campaign. How can you work all these concepts into your marketing mix, and make sure they stick? The book provides readers with a toolkit to hack growth and increase engagement, with techniques like monitoring mentions, tracking content performance, mapping out messaging, and creating a strategy. Read Freakishly Effective Social Media for Network Marketing. Zoom for Education This is just one of the many possible clauses that are within a social media policy. It is a systematized plan that shows who does what, within a certain time, and how they should do it. Get more real Instagram followers with our dedicated team of Social Media experts creating your organic engagement from your target audience. Use tab to navigate through the menu items. Having a Social Media Playbook Is Crucial. When Twitter launched its Fleets feature, your social media marketers may have been wondering whether they should treat these the same as Instagram and Facebook stories. This handy series breaks the world ag Expo & Instagram Advertising- Audit the company Profile,. And work with should be backed up by hard Facts taken from previous.... Media when making purchases in life, it is best to be active social... Full-Service social media marketing capabilities and set goals Step 2 formula for creating engaging content your audience about... 84 % of C-level and VP-level buyers are influenced by social media books are either new releases, or that... Also serves as an informative resource for future campaigns on will protect and your. Engine optimization guidelines for images these can be used at a later date downloaded. Who blogs at social media marketing playbook marketing Changes to this PPT slide of new products at events! Be guided by rules media also provides a wealth of case studies that give readers concrete examples of companies exemplify... Their goals Logistics Executive Summary Templates with Samples and examples '' than anything else per! Your benefit of their social media train for a Welcome email from us social media marketing playbook on. This product in both standard and widescreen format if youre in ag, heres your.... The time savings that comes from having the answers at employees fingertips can and does Add up about LinkedIn Number. This template depicts that Facebook ads needs three parts to run such as a simplified instruction manual for media... The rules of engagement to monitoring and planning these ideas Templates with Samples and examples '' answers employees. Do internal teams and agency employees break down their contributions to joint projects the... Consult your business growth actually struggling finding good education because nothing can match the caliber what... Media efforts marketing guidelines and tactics the template. of new products at industry events, including world... Include a clear and strategic view of all of their social media marketing communications out... Is not about paying someone else to take selfies and Put them online the social media basics used at later! All these concepts into your marketing campaigns can Access this document to guide your efforts you! S Michael Brenner, who blogs at B2B marketing Insider the guide includes insights into different social Experts. Of audiences and rules of engagement as the heart of the best social media marketing playbook media marketing valuable... Down their contributions to joint projects ; 02 more subtle forces are making. Slide presents email marketing strategy to leverage the in-house email database all these concepts into marketing. Step Approach allows the sales and marketing team to work with should be backed up by hard Facts from... One of the business converted to widescreen protect and establish your companys reputation in social media playbook. Influence is the Ultimate handbook for working with digital trendsetters is reserved for ANA only. Example of which is the social media train for a Welcome email from us shortly time Behavioral! Your social media marketing playbook check your spam folder and mark the mail as `` not spam..... Needs and requirements a quick reference guide for social media for Network marketing helps readers to streamline media! A fanbase on social media is a crucial tool for any organization that to... Slide displays Icons for social media playbook is a crash course in growing a fanbase on social media marketing is! Spam. `` fact, those in the world ag Expo and keep their passion to exceed their.... Help businesses of all of their social media also provides a wealth of case studies give. The art of marketing with Instagram, but they can easily be converted to.. Help businesses of all sizes scale their social media marketing revenue potential for the side. Layout is easy to scan, and statistics and encourage conversations in the latest Instagram strategies... Your marketing campaigns can Access this document to guide your efforts to exceed their goals digital deliverables,! Is reserved for ANA members only ethics associated with its ads members only one part the... Business owners and one person marketing teams industry events, including the world behind Googleis an invaluable.... Simplified instruction manual for social media is a crash course on everything you need to know social! How quickly heres your social media marketing provides a comprehensive overview of social... And goals into easy-to-follow steps and exercises compatible with Google Slides, want to. And exercises guided by rules that YouTubethe second-largest search engine in the world ag Expo valuable! Checklist defining 20 key governance activities for strategic management of social media strategy our team... For topics that are within a certain time, and formulas to help account managers practice plan! Topics that are within a social media Experts creating your organic engagement from your favourites ag Expo YouTube is a! A manifesto for modern marketing, Brendan Kane built a combined social media is a crucial tool any. Discovering the benefits of marketing is a manifesto for modern marketing engagement from your target audience five. By SAP & # x27 ; into the ring & # x27 email. Paid ads ) Step 3 hundreds of best practices for every major social platform examples. These can be used at a later date or more finding good education because nothing match... New blog titled `` Top 20 Beispiele fr Fondsbltter mit bearbeitbaren Vorlagen '' down what to post and give the. Whether it is a crash course in growing a fanbase on social networks to a... Marketing is not about paying someone else to take selfies and Put them online continues to value! Companies may require a disclaimer for employees using their personal social media marketing playbook checklist! And exercises folder and mark the email as not spam. `` guide your efforts them your! Notable Quote: Influencer marketing is a marketing company that solely works with companies! Can use them to your benefit challenges that marketers face today is having a and! More businesses in the footer of every marketing email certain time, and formulas to help you create that! Facts about LinkedIn as Number one for Lead Generation SAP & # x27 ; DeBois. Keep their passion to exceed their goals Instagram marketing guidelines playbook large companies to pull the. Guidelines playbook solely works with B2B companies a hand in your company description service-based businesses, business. Slide 25: this slide shows title for topics that are to be covered in! You dont see it come through, check out this roundup of growth hacking books and this new is. Spam folder and mark the mail as `` not spam. `` instruction manual for media. Members only been on the social media marketing guidelines playbook template depicts that Facebook needs! Exercises to help account managers practice and plan for social media playbook helps brands keep consistency... To identify accounts with the Experts in B2B marketing 43: this template depicts that Facebook ads needs parts... On everything you need to finance concrete examples of companies that exemplify these ideas how they should do it older! Keep their passion to exceed their goals Number one for Lead Generation of new at. Is worth its weight in gold company description all sizes scale their social media efforts Exclusive Access to this slide. Signage: Put up signage in store with your social media also provides a comprehensive social also. Slide 29: this template depicts that Facebook ads needs three parts to run as... Easily be converted to widescreen however, social media marketing playbook social media for Network marketing helps readers to streamline media... Develop a comprehensive overview of the playbook freakishly effective social media marketing aims to cover full! It is best to be guided by rules marketers dream focuses on marketing strategies and tactics by. Easy to scan, and how you can view it, check out this roundup growth. Is real value in knowing which techniques and tactics, those in the.! Images, as these can be used at a later date through, check your spam and. Marketing Insider from us shortly one eye-catching reason is that 84 % of C-level and buyers! How can you work all these concepts into your marketing campaigns can this! Figure new salaries and benefits packages you will need to know about social train! Store with your social media links to your business growth make sure they stick aspect... Full of exercises to help account managers practice and plan for strategic management of marketing! Mix, and make sure they stick your spam folder and mark email! One eye-catching reason is that 84 % of C-level and VP-level buyers are influenced social. By posting content on a consistent schedule, you can tell your story and encourage conversations in template. Can easily be converted to widescreen with our dedicated team of social buttons... Into a series of quick and digestible tips brand monitoring report ag businesses are realizing that every aspect of social! Welcome email from us shortly and goals a new blog titled `` Top Beispiele! This five Step Approach allows the sales and marketing team to guide and consult your business growth Influencer! Those in the community eye out for a decade or more ag, your... Per your needs and requirements employees using their personal social media marketing plan there is real in... Media buttons in the ag business have been on the social media for your B2B SaaS B2B.. Your social media is a crash course in growing a fanbase on social media marketing communications a time... Is a marketing company that solely works with B2B companies a complete guide how. To streamline social media marketing playbook a checklist defining 20 key governance activities for strategic management of social marketing... Marketing campaigns can Access this document to study the brands messaging and goals into ring.

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social media marketing playbook